Our process
Six steps from brief to review.
A structured workflow keeps every campaign organised, transparent and accountable — for brands and creators alike.
- 01
Discovery and Briefing
Understand objectives, audience, budget, and timeline.
We start with a conversation about your brand, product, audience and what success looks like. We ask about budget and timelines early so recommendations stay realistic.
You provide
- — Brand and product information
- — Campaign goals
- — Budget range and timeline
You receive
- — Clarifying questions
- — Initial recommendations
- 02
Strategy and Planning
Define campaign direction, creator criteria, deliverables, and measurements.
We translate the brief into a campaign direction, decide which creator profiles fit, outline deliverables and agree how the campaign will be measured.
You provide
- — Feedback on the proposed direction
- — Brand guidelines and key messages
You receive
- — Campaign plan
- — Creator criteria
- — Measurement approach
- 03
Creator Research and Outreach
Identify and approach suitable creators.
We research creators against the agreed criteria, review their content and audience relevance, and approach them professionally with the campaign opportunity.
You provide
- — Shortlist approvals
You receive
- — Researched creator shortlist
- — Availability and quotes
- 04
Collaboration and Coordination
Align expectations, timelines, content requirements, and approvals.
Before content is created, everyone agrees on deliverables, timelines, usage, do's and don'ts and the approval process — so there are fewer surprises later.
You provide
- — Product samples or access where needed
- — Approval contacts
You receive
- — Creator briefs
- — Agreed timelines and deliverables
- 05
Campaign Execution
Coordinate deliverables and campaign milestones.
We coordinate drafts, feedback and approvals, keep publishing on schedule and handle any issues with creators as they come up.
You provide
- — Timely feedback on drafts
You receive
- — Approved content
- — Live links
- — Progress updates
- 06
Reporting and Review
Summarize available campaign data, results, and lessons.
We summarise the data that platforms and creators make available, share what worked and what didn't, and recommend improvements for future campaigns.
You provide
- — Any internal data you wish to include (e.g. sales)
You receive
- — Campaign summary report
- — Lessons and recommendations
Campaign outcomes depend on many factors including product, offer, creative and audience behaviour. We plan carefully and report honestly on available data, but we do not guarantee specific sales, reach or ROI.
Ready to start with step one?
Submit a brand enquiry and we'll begin with a discovery conversation.